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September 19, 2009
The need to achieve: Every human being has a strong desire to achieve some or other things like money, fame, reputation, degree, merit position, medals, good lifr partner, spiritual attainment, etc., not only for raising his status in the eyes of others but also for the satisfaction he gets out of his own accomplishment.
The need for recognition or social approval: Each one of us has an inherent desire for gaining recognition, appreciation and esteem at the hands of others. An artist may thus desire to be known for his art, a young woman may desire to appreciated for her beauty, goodmanners or house keeping by fellow humanbeings especially the members of the group to which she belongs. A student may show this desire in surpassing other students of his class and thus gaining required social status, prestige or approval from his fellow students, teachers and parents.
The need for Social Company: Man is referred to as a social animal in the sense that he has a strong urge to be with his own kind and maintain social relations with them. The real strength ofthis need can be felt by those individuals who are faced with social rejection or solitary confinement.
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